Marketing Pulse

For Joe and leadership. Joe-standard sections, 2025+ only.

Generated 2026-06-16T11:20:08+00:00
Auto-refresh every 10 min
8,259
Leads
2,038
Signed
$3,280,714
Marketing Spend
$1,610
Cost / Signed
24.7%
Lead → Signed

Leads

Monthly

Leads by month

Leads by source (top 10)

Time frameMonthly
Sourcelitify_pm__Intake__c — Marketing Center reports (Intake Marketing Source Matrix)
Fields usedCreatedDate, litify_pm__Source__c

Signed Cases

Monthly

Signed cases by month

Signed cases by source (top 10)

Time frameMonthly
Sourcelitify_pm__Matter__c — Open Date based
Fields usedlitify_pm__Open_Date__c, litify_pm__Source__c

Spend

Monthly

Spend by month

Spend share by source (top 8)

Time frameMonthly
Sourcelitify_mktgROI__Monthly_Marketing_Spend__c
Fields usedlitify_mktgROI__Monthly_Spend_Start_Date__c, litify_mktgROI__Spend__c, litify_mktgROI__Source__c

Attribution

Window total
SourceSpendSignedCost / Signed
Television Ad$1,276,962170$7,512
Billboard Ad$715,97566$10,848
Sponsorship$429,4090—
Google LSA (Louisville)$190,16284$2,264
Social Media$184,6405$36,928
Google Ads$159,24623$6,924
Radio Ad$101,7166$16,953
OTT / CTV$97,4740—
SEO$56,332241$234
Google LSA (Lexington)$37,74739$968
Bus Ad$31,0500—
Time frameWindow total
SourceSpend ÷ Signed by source
Fields usedlitify_mktgROI__Source__c, litify_pm__Source__c
CaveatCost/Signed assumes Spend.Source and Matter.Source labels match. Sponsorship is a known mismatch (see Marketing Spend Entry SOP) — its '—' / sky-high cost reflects unjoined attribution, not zero return. Lexington and Louisville LSA are tracked separately and must never be combined.

Metrics

Window total
MetricValue
Lead → Signed conversion24.7%
Marketing cost / signed case$1,610
Avg leads / month458
Avg signed / month113
Avg spend / month$182,262
Time frameWindow total
SourceDerived from Leads, Signed, Spend
Fields usedAggregates above

Demographics

Signed cases (current window)

Signed by age band

Top ZIPSigned
402192
402152
402992
471302
402161
402051
402421
407291
402411
403361
Time frameSigned cases (current window)
Sourcelitify_pm__Matter__c — audience fields
Fields usedClient_ZIP__c, Client_Age__c, Primary_Language__c
CaveatPopulation coverage varies: ZIP ~76%, Age ~99%, Language ~17%.

Source Matrix

Window total
SourceLeadsSignedConv %SpendCost / Signed
Television Ad91917018.5%$1,276,962$7,512
Billboard Ad2486626.6%$715,975$10,848
Sponsorship100.0%$429,409—
Google LSA (Louisville)3788422.2%$190,162$2,264
Social Media6657.6%$184,640$36,928
Google Ads300237.7%$159,246$6,924
Radio Ad19631.6%$101,716$16,953
OTT / CTV00—$97,474—
SEO2,7392418.8%$56,332$234
Google LSA (Lexington)1533925.5%$37,747$968
Bus Ad200.0%$31,050—
Word of Mouth2,20084638.5%$0$0
Returning Client57825944.8%$0$0
Employee (Attorney)18015183.9%$0$0
Employee (Non Attorney)836072.3%$0$0
Attorney Referral1404129.3%$0$0
AI Chatbot571729.8%$0$0
Health Care Provider Referral181477.8%$0$0
Employee (Owner)12975.0%$0$0
Unknown27518.5%$0$0
Former Employee11100.0%$0$0
Unknown Referral Source10011.0%$0$0
Kentucky Lawyer Referral Service400.0%$0—
News Story2700.0%$0—
Spanish Radio100.0%$0—
Time frameWindow total
SourceSpend + Intake + Matter joined by Source.Name
Fields usedlitify_pm__Source__c (Intake/Matter), litify_mktgROI__Source__c (Spend)
CaveatSource labels are not yet normalized across Spend and Matter — small mismatches can split a source into two rows. Known issue (see Marketing Spend Entry SOP): Sponsorship shows high spend with ~0 attributed signed cases because of a Spend.Source vs Matter.Source label mismatch — read it as an attribution gap, not as dead spend. See marketing-center-source-of-truth-map.

Geography

Window total

Signed cases by region

Leads by region

Top city — LeadsLeadsTop city — SignedSigned
Louisville, KY Kentucky2,008Louisville, KY Kentucky1,390
Lexington, KY Kentucky113Lexington, KY Kentucky59
Shepherdsville, KY Kentucky58Shepherdsville, KY Kentucky44
Jeffersonville, IN Indiana50Jeffersonville, IN Indiana27
New Albany, IN Indiana37New Albany, IN Indiana22
Louisville30Elizabethtown, KY Kentucky16
Bardstown, KY Kentucky26Radcliff, KY Kentucky13
Elizabethtown, KY Kentucky26Bardstown, KY Kentucky13
Shelbyville, KY Kentucky21Shively, KY Kentucky12
Clarksville, IN Indiana18Clarksville, IN Indiana10
Time frameWindow total
Sourcelitify_pm__Intake__c + litify_pm__Matter__c — geo fields, firm-defined region map
Fields usedCase_City__c, Case_State__c, Matter_City__c, lit_Matter_County__c, Matter_State__c
CaveatIntake records often lack county, so intake-region rollup falls back to state-only and reports more as Unknown than matters do.

Lexington

Window total
MetricValue
Lexington leads115
Lexington signed cases59
Share of total signed2.9%
Time frameWindow total
Sourcelitify_pm__Matter__c + Intake__c — city / county filter
Fields usedlitify_pm__Matter_City__c, litify_pm__lit_Matter_County__c, litify_pm__Case_City__c

Spanish

Window total
MetricValue
Spanish-language signed (floor)94
Share of total signed4.6%
Time frameWindow total
Sourcelitify_pm__Matter__c — language filter
Fields usedPrimary_Language__c
CaveatPrimary_Language__c is only ~17% populated on Matter. Counts are floor, not actual.